In today’s world, Digital Marketing grows your business in a shorter period than Traditional Marketing methods. We, help you to reach this growth through both these channels.
Our Mission is to illuminate your brand, drive engagement, and maximize Return on Investment.
In this Blog, let’s see why Digital Marketing is important for a Business.
Table of Contents
1 . What is Digital Marketing ?
Digital Marketing is “promoting or selling through the internet”. Any sales or lead generation activity or awareness activity or promotional activity is called Digital marketing.
This can be done in several ways. Ranging from, Instagram & Facebook Ads (SMM – Social Media Marketing), Google Ads (SEM – Search Engine Marketing), and Search Engine Optimisation (SEO).
2 . What is Traditional Marketing ?
Traditional Marketing is a strategy that promotes the products/services through TV Ads, Radio, Billboards, Flyers/Pamphlets, Posters, Etc.,
This method requires more manpower than marketing online.
3 . Traditional VS Digital.
| PARAMETER | TRADITIONAL MARKETING | DIGITAL MARKETING |
| Method | Uses traditional ways to promote a product/service such as TV, Radio, Newspaper Ads, Magazines, Etc., | Uses modern ways of promoting a product/service such as SEO, SMM, SEM, Etc., |
| Cost | Costs high. | Costs are low when compared to traditional methods. |
| Engaging | Can engage only a small group of people. | Engages a wider segment of people through online. |
| Duration | Takes a long time to give proper results. | Takes much less time to give results for the promotional activity. |
| Conversion | The conversion rate is low for traditional marketing. | The Conversion rate of digital marketing is high. |
| ROI (Return On Investment) | A minimum ROI is expected. | A maximum ROI is seen. |
4 . Why DIGITAL MARKETING is important for a Business ?
4.1 Keeps up to the Trend ;
Digital Marketing keeps on being updated based on the trend.
It also creates new trends and reaches people easily as almost 80% of the world’s population is using smartphones.
4.2 Brand Awareness ;
These trends, help a business to reach customers by showcasing their products/services, offers, and reviews to the target audience. A brand gains its popularity quickly through Online Marketing.
4.3 Cost Effective ;
Online Marketing costs less to get your brand to gain more popularity or sales or leads.
Small Businesses & Big Companies use this method for cost-cutting.
4.4 A Fair Zone ;
Marketing Digitally benefits all types of businesses and all sizes of businesses. Whether small start-ups or big companies, everybody gets their fair results by targeting their set of audiences.
4.5 Conversion Rate ;
The traffic driven through promotional activities, getting converted to valuable clients is high.
Only a good digital marketing method can bring much better results.
4.6 Return On Investment (ROI) ;
The conversion rate is high thus, the result achieved by spending less amount is also a major factor to be considered for why Digital Marketing should be opted for one’s Business.
5 . Conclusion.
Even though Digital has more beneficiary factors than Traditional, the “Trustworthiness” can be gained only in the traditional method.
As there is a drastic growth in the Digital world, there are also contents, images, and many other things generated by AI. AI will never replace human efforts. Artificial Intelligence can give you solutions that were already generated through humans.
Opinions may differ, a start-up business can initially invest more in marketing digitally and invest some amount in traditional to gain the trustworthiness of the audience. Hence, the traditional method also plays a major role in marketing.